The benefits of influencer marketing
In the realm of the tourism sector, influencer marketing stands out as a dynamic and powerful strategy for several compelling reasons:
- Influencers have the ability to share authentic and relatable stories that resonate with their followers. Through personal experiences and genuine recommendations, influencers create a connection with their audience, making their travel narratives more compelling and trustworthy than traditional advertising.
Social Proof and Trust Building:
- Influencers often build a loyal and engaged following who trust their opinions and recommendations. By leveraging an influencer’s social proof, tourism brands can tap into an existing level of trust, facilitating a smoother path to building credibility for destinations, accommodations, and experiences
Visual Appeal and Inspiration:
- Tourism is a highly visual industry, and influencers excel at creating visually appealing content. High-quality images and engaging videos shared by influencers can showcase the beauty and uniqueness of destinations, sparking inspiration and wanderlust among their followers.
Targeted Audience Reach:
- Influencers often specialize in specific niches or demographics. By collaborating with influencers whose audience aligns with the target demographic of a tourism campaign, brands can ensure their message reaches the right people, increasing the likelihood of converting followers into actual travelers.
- Influencer marketing allows for real-time engagement and interaction with the audience. Influencers can respond to comments, answer questions, and provide additional insights, creating a two-way communication channel that enhances the overall storytelling experience and fosters a sense of community around the travel brand.
Diverse Perspectives and Experiences:
- Influencers come from diverse backgrounds and offer varied perspectives on travel. This diversity allows tourism brands to showcase a broad range of experiences, catering to different interests, preferences, and demographics within their target audience.
Adaptability to Digital Trends:
- Influencer marketing is inherently adaptable to the latest trends in digital and social media. As new platforms emerge and user behaviors evolve, influencers are quick to adapt, ensuring that tourism campaigns stay relevant and continue to capture the attention of the ever-changing online audience.
- Influencer marketing provides opportunities for data-driven insights and measurable impact. Through analytics and performance metrics, brands can assess the success of their campaigns, measure engagement levels, and understand the return on investment, enabling continuous improvement and optimization.
Influencer Research & Discovery
We suggest you the best international influencers according to your expectations and criteria, using the latest software tools, influencer insights data, and our personal references
Casting List and Influencer Selection
Reaching out to our global influencer network to gather interested profiles for visiting your country that we present you in a casting list to chose from
The entire communication, negotiation and organization is carried out by our team. We agree on individual dates, flight and location preferences.
We put all project deliverables for both parties into a written and mutually signed contract in order to set clear expectations and ensure the content deliverables are kept.
The collaboration phase
Luca Social serves as single point of contact for you and for the influencers before and after the visit to your country; even during the visit, we can facilitate the communication if needed. We closely follow the influencers’ content creation and make sure it is in line with the agreement.
After the stay, we collect influencers’ insights and create a detailed reporting about the impact of the campaign for your ROI calculations.
Professional content creation via our photo- and videographer team including drone (&FPV drone) shootings. These shootings can be combined with influencer visits also, and we would put the emphasis on each hotel’s USPs and brand image in the individual hotels.
With the world’s largest network of travel interested influencers, Luca Social will find you the perfect match for your brand. No matter which market, size and category you prefer we will find a great influencer to promote your brand internationally.
Social Media Management
With many years of experience in influencer marketing and social media we will make sure that your social media accounts follow the latest trends and effectively promote your brand image to the right target audience.
Digital Brand Consulting
With a long expertise working with luxury hotels internationally and being influencers ourselves, we can do a first hand consulting to analyze your digital profiles from the customer and influencer perspective. This way we help you to better highlight your unique selling points to an international audience.
Training courses for your in-house or hotel staff on how to work with influencers more successfully, how to select the right influencers, which profiles to avoid, how to monetize influencer campaigns, and many more topics.
Brand Ambassador Programs: in additional to one-time individual influencer or group visits, we can also arrange the long-term relationship with a few selected of our very best influencers per target market, who would post about the brand regularly during an agreed time-frame, offer discounted hotel offers/booking links to the followers in order to drive sales.